Accounting is, by far, one of most important aspects of starting and operating a business. It’s so easy to get caught up in the glamorous start-up tasks of designing a business card or choosing a business name, yet without a solid understanding of the numbers you will not survive.
The streets of entrepreneurship are littered with former small business owners who ignored the financial side of business only to discover they were operating at a loss. Without a firm grasp of your financial position and cash flow, you can price yourself right out of the market.
